Friday, 28 November 2008

Foundation Boutique, Cheltenham & Stow-On-The-Wold

Foundation is an individual boutique selling interesting, beautiful clothing and exclusive lifestyle products. Owners James & Gemma Wiseman (former designers for amongst others, Mulberry, and Nokia), started Foundation Boutique over 6 years ago, to offer a striking, 'hand-picked' selection of interesting clothing, homewares, accessories and jewellery by smaller, up-and-coming designers, with the emphasis on fashion and style, and above all wearability. They are constantly 'out and about', looking for unusual clothing and gifts

Foundation opened in Stow-on-The-Wold some 6 years ago. The second store was opened in Cheltenham's bohemian Montpellier area 18 months later. They have been featured in several magazine articles, including Vogue, 'The Cool Cotswolds', Living Etc., Homes & Gardens, Cotswold Life, The Oracle and many more, as well as the pilot episode of a BBC series on Shopping, and A in 2008, Channel 4's hot tip for where to shop for the Cheltenham Gold Cup!

Brands include: Farhi, Essentiel, Audley, Natural Magic, The Jackson Twins, James Jeans Turnover, Rützou, Odd Molly, Libélula, Ann Louise Roswald, Saltwater, Anderson & Lauth, Joes Jean, Marilyn Moore, John Smedley, J & M Davidson, By Malene Birger, Miller Harris, Nicola Starks, Lola Rose, Paige Denim, Betty Jackson, American Vintage, Velvet, Ann Louise Roswald.

A visit to either of the Foundation stores can turn into a great day out, the smaller version of Foundation can be found in Stow-on-the-Wold, a sweet little town in the cotswolds which is also home to the lovely Law and Company Boutique which we mentioned last week, after an afternoon shopping why not go for a drink in The Royalist Hotel, England's oldest Inn!

If you have the energy (or money!) left check out Foundations larger shop in Cheltenham's Montpelier district, another lovely area to spend an afternoon browsing, other places of note to visit in Cheltenham are The Retreat Restaurant and Decorative Textiles a faboulous home interiors shop.

22 Montpellier Walk
Gloucestershire GL50 1SD
Tel: (01242) 232777

1 comment:

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its modern fashion boutiques..