Sunday, 30 November 2008

Tatty Divine Boutique, Shoreditch, London



Tatty Devine is famous for unique and quirky accessories, which elevate jewellery to art status. The pair behind it all, Harriet Vine and Rosie Wolfenden, have no formal training as jewellers. They met studying Fine Art at Chelsea School of Art in 1996, and had planned to become artists until Harriet found some bags of leather samples on the way home from the pub one night. The duo made some leather cuffs to sell at Portobello and Spitalfields markets, and Tatty Devine was born! Vogue magazine soon caught on, as did Browns Focus and Harvey Nichols, and the girls launched their first official collection at London Fashion Week for Spring/Summer 2001. A headquarters was essential to the operation, and so the Brick Lane space opened in 2001, which has developed into a showroom, workshop, offices and shop.

In 2003 Rosie and Harriet began showing at Paris Fashion Week and the jewellery quickly went international!

The next move was opening a second shop in London's stylish Soho in February 2004. Both Tatty Devine shops have a huge selection of Tatty Devine products, from past and current collections, and lots of goodies made by other like-minded designers. If you visit either shop you'll also find one-offs and limited edition accessories not available anywhere else.

In 2006, Tatty Devine showed for the first time at New York Fashion Week. Tatty Devine's jewellery and accessories can now be found in over 100 stockists worldwide.

This year, the company has moved into a new studio and refurbished the Brick Lane shop with a spectacular custom-made floor!

Tatty Devine have forged partnerships with everyone from avant-garde Berlin girl group Chicks on Speed to catwalk conquerors Basso and Brooke and Jenny Packham, and shoe specialists Poste Mistress.

Two seasonal collections are launched each year, and the Best Of... collection gathers together all the popular pieces that hardcore Tatty Devine fans would faint without!

check out the tatty devine website for the latest seasonal collection, the Best Of... collection, and our popular name necklaces.

Check out what the press say!

Tatty Devine is one on the more eclectic shops we have covered on Beautiful Boutiques, we love its originality and creativeness and are constantly amazed by what they come up with!

Let us know what you think!

Ps. Forgot to say if you can't make it to funky Shoreditch these guy's have also got a Tatty Divine concession in Topshop, Oxford Street!

Soho Shop
57b Brewer Street
London
W1F 9UL
Tel/fax 020 7434 2257
Open Mon-Sat 11am-7pm, Sun 12noon-5pm

236 Brick Lane
London
E2 7LH
Tel/fax 020 7739 9191
Open daily 11am-6pm

www.tattydevine.com



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