Saturday, 16 May 2009

Couverture Boutique, London

Established in 1999, Couverture specialises in covetable one-off designer pieces for the home, European fashion collections for women, cute knitted toys and children’s clothing and accessories, as well as an ever changing flow of vintage finds.

Founder Emily Dyson originally began her career in fashion, working as a designer for Paul Smith.

The idea to set up on her own came about when she was trying to source furnishings and accessories for her new home. Emily was struck by the lack of desirable and original bed linen to be found anywhere and realised that she had discovered a niche market that simply wasn’t being catered for.

Combining her specialist knowledge of embroidery techniques with her design expertise, she set about producing her own collection. “My experience in the fashion industry taught me that it was the detailing I loved, rather than the construction of a piece. The subtleties are the things that really make a difference.”

The first Mail Order brochure was launched in Autumn 1999, followed by the opening of the Couverture shop in London’s Chelsea later that same year.

However, since then Couverture has evolved into a one-stop destination for desirable and unexpected products for the home and the collection now extends to include original fashion labels for women and children. Emily’s carefully sourced items are often available in only small quantities due to the intricate hand work involved and several designs are developed exclusively by Emily for Couverture, including soft lambswool throws and accessories for the home and a children’s knitwear collection.

Emily Dyson’s unique style continues to make Couverture a favourite haunt for both interiors and fashion stylists, as well as for the discerning customer.

188 Kensington Park Road
Notting Hill
W11 2ES.
Tel: 0207 229 2178

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