Tuesday, 22 June 2010

Brits' love of fashion rides out recession!

The recession has not dampened British women's love of fashion as new research shows nearly half of female shoppers have spent the same or more on their clothes in the last year.

A report published by Mintel this week reveals that despite gloomy reports that consumers are tightening their purse strings, over half of UK consumers (54%) did not reduce the amount they spent on updating their wardrobes. More than four in ten consumers (43%) did not change their clothes shopping habits and a dedicated one in ten (11%) followers of fashion said they actually spent more on clothes than they usually would over the past year.

Overall, nearly half of women in the UK (12.7 million) spent the same or more on their clothes despite the economic difficulties.

So the "Lipstick Effect" really is true! Great news for all those indy fashion boutiques out there!

Article taken from a newsletter belonging to 'Pure' womenswear tradeshow www.purewomenswear.co.uk

Picture: Leap Boutique, Totnes (as was, we miss you!)


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